Global brands chita johnson February 13, 2015 The best brands

Timberland announced its intention to make use of the "Green Index (Green Index) chita johnson required for 100% of its products by 2012. At this moment the share of production that uses this index is only 14%.
The new packaging, as well as all the initiative to introduce a "green" company index were presented chita johnson in 2006. The essence of the initiative is to indicate on the package "nutritional value" of the product that the buyer could not know where and how it was produced, and how it affects the environment. In spring 2007 Timberland suffered concept table "nutritional value" to a new level and introduced the "Green Index", which reflects the level of product safety for the environment. chita johnson "Green Index" contains information chita johnson on the three product parameters affecting the environment: "The impact of climate", "Chemicals", "Materials".
In addition, the company jointly with the Association of Outdoor Industry Association (OIA) is working to develop evaluation standard "footprint" of the product - the so-called "Eco-index", which should be the first tool of its kind.
"Some efforts, such as the" Green Index Timberland - this is certainly great, but to really make a difference, it is necessary that the whole industry has undertaken corresponding obligations. Collaboration is absolutely necessary to develop for the entire industry a standard that would satisfy both consumers and therefore we believe that the "Eco-Index OIA - this is a significant step in the right direction, chita johnson "- says Betsy Bleysdell (Betsy Blaisdell), chita johnson general manager Timberland for the rational chita johnson use of environmental resources.
Timberland believes that an open, transparent information about the company's business practices and may inspire other brands out to reassess the work of his business and possibly change chita johnson something. chita johnson The site www.Timberland.com anyone can find detailed information on the methodology of the "Green Index" and its application in business.
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Global brands chita johnson February 13, 2015 The best brands
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