2014 Baidu

Below this scenario, you must be very familiar with. A lasts year-old child lying on the ground, repeating the finger to the Transformers model children's area department store shelves shouted: "!!! I do not care, I want to buy I want to buy I want to buy!" mercatopoli In addition to cry and shout, mercatopoli if you could add on roll or kicking mercatopoli action to attract more people watching, the parents took the money to buy toys on the higher probability. This move constantly crying "nagging" strategy is a child of the strongest weapons, although it allows parents to listen to the sound upset, for marketing people is like the sounds of nature. According to the "New American Dream Center" (the Center for a New American Dream) which commissioned a national survey found that when American mercatopoli children see their favorite products within the ad, arguing nine times the average, parents will surrender, Some children can even read more than one repeated 50 times until it succeeded so far. Anyway, they have plenty of time, "nagging" beat him to fail at the most in return, but as long as the dream of success once you can buy toys, why not? The same study also found that 55 percent of children with their parents no matter what you want, almost always successful. This may be gradually reduced with modern fertility, declining mercatopoli birthrate related phenomenon is increasingly apparent, so that parents are more willing to invest in the child, than before, especially the safety or educational goods, and spends money it is not soft. The more students fewer opportunities paternity big opportunities declining birthrate much? Parents are willing to spend much money for the kids? Seven paternity buy network operators competing Korea International CEO Jiang Liqun to himself as an example, they give the general public schools, the children to a semester's tuition up to NT $ 50,000, "meditation school" school, is to make children have better educational environment, and do not worry about after-school tutoring, or care class security issues. He explained: "Because mercatopoli of the impact of declining birthrate, many parents even live frugally, but also to give the child the best education and life." According to the report of the Ministry of Interior statistics, the average fertility rate of women in Taiwan continues to new lows, from the 2006's 1.12 people to 1.10 people in 2007, but dropped to 1.07 persons in 2008, which is on average only every mother give birth to a child, mercatopoli is lowest mercatopoli in the world. mercatopoli Not only that, the original number of newborns as well as 300,000 in 2000 to only 198,000 in 2008, so that the school can not receive student have been closed down, many teachers became unemployed. However, fewer children, the greater the opportunity for parent-child market, marketing mercatopoli people are the more creative space. mercatopoli According to market estimates of zero to six months in Taiwan, infant formula, a year market size of about NT $ 6 billion yuan, while the six months to a year old growing up milk for about NT $ 3.0 billion. In addition, in 2008 the output value of Taiwan's domestic sales of NT $ 9.2 billion of toys, if the amount mercatopoli of consumption of milk, children's mercatopoli clothing, children's books and other infant supplies countless Plus, do not know how many opportunities can be extended. Tam 任东森 had YOYO Taiwan, parenting MOMO Taiwan production, now the founder of the club's black banana man 吕泉兴 think birthrate has two advantages for the marketing people, the first one is the advantage of the product forces will be more prominent, because mercatopoli the parents give child best, is bound to continue to compare mercatopoli the pros and cons between products; again that dare to spend money, as long as there are benefits for the child, even if the price is expensive does not matter. Before the so-called elite schools, may be top of the pyramid who will send a child to read, it is now even well-off families are rushing into the hundreds of hundreds of thousands of these tuition NT schools.江立群 believes that the low birth rate of expansion of the overall value of the market in terms of parenting, is not necessarily a positive development. Consumable products such as milk or diapers, its sales decreased because of lower birth rates, but other boutiques or high-priced stroller products, but will in the low birth rate trend has a higher consumption opportunities. He further pointed out that even the light of creative products related born, and comes with educational nature of the product will be more important, for example, may no longer be the traditional building blocks of parents favor, replaced with exquisite styling and creative building blocks can lead to child . Variety Children's Marketing Focus now more children not only eat well dressed, and even product development with marketing strategies to be more meticulous job. Lvquan Xing analysis, children of different ages, related to product development and marketing strategies also should be changed. He cites birth to two years of age, when the right brain is developing, designing simple toy, plus a modest shot in, best suits their needs. And three to seven are suitable for games, entertainment interactive toys, training child autonomy. In fact, the current market there are many advertised able to meet the needs of grades one to six textbooks, and even nine-teaching CD-ROM, which is no different ages according to the design of content, will soon be eliminated. Enphants marketing manager Chenbi Yu pointed out that the value of the brand children's clothing a year, which is about NT $ 200 billion, which did not include the amount of consumption of other brands. And now also pay attention to the epidemic of children's clothing, design styles as adults related to "mix and match", completely subvert the previous one with a single coat dress shopping mode. If you select a category Armani boutique children's clothing (Armani Junior), the entire buy it, you may have to spend several million. Children's clothes not only expensive, very complicated. Chenbi Yu analysis, adult clothing, size only three, but the children's clothing, but because mercatopoli with age, and produce different segments of product planning and marketing methods. For example, new born, babies less than one year old, the brand needs to be emphasized functional clothes, including a comfortable touch, avoid allergic mercatopoli material. When the child starts mercatopoli walking, design clothes should change direction, turn attention to tailoring, and popular sense. Although not to sell toys based industry, but McDonald's for many years engaged in children's market, but with "Happy Meal" in a variety of interesting toys, precision seize the hearts of children. McDonald's Marketing Associate Li Wen pointed out that Italy, McDonald's not only provides food service, very great importance to the child, mercatopoli "your best friend", they will see what six to ten-year-old children's popular now, in accordance with the most popular cartoon or game to launch toys, quite by welcome. McDonald also regularly organize various activities, such as birthday parties, painting activities, driven by Ronald McDonald singing, etc. The purpose is to bring them joy, increase the chance next time to shop consumption. Mom has a knack face carefully mercatopoli grasp of marketing at home moms consumption decisions, marketing people, mercatopoli how should they captured the hearts and minds of it? According to "Mom consumption type" Bloggerads survey shows there is "thrifty" trait 30.9% mom bloggers in Taiwan is particularly evident, they are responsible for housekeeping, consider themselves part of "budget" type in the consumer. And they just love to share the characteristics of secret money, gifts and goodies concessions message. In addition, 24.8% belong happy when pickets, trial products, mercatopoli and share the pros and cons of the product "to verify mercatopoli the mother." Dharma Media Marketing Director Xu Jingtai stressed: "The budget does not mean that the child also save money, but moms with more stringent standards will inspect the product quality." Xu Jingtai think, careful mercatopoli planning and validation type of mom, there are three kinds of marketing strategies you can use. The first was initiated buy on the Internet, because mothers mercatopoli tend to want to buy cheap products and goodies to buy consumer price volume system with a bright future; Second, you can find out the mom community opinion leaders, mercatopoli please She became the brand ambassador, attended the entity activities to word of mouth marketing way affect the surrounding relatives, the effect will be better than the ad come; Third, it is second-hand opportunities emerge. Because of zero to seven children growing fastest, period clothing, and toys, carts will soon be eliminated, the sale of second-hand goods in demand at this time are great. And children's marketing focus on product mercatopoli appearance, different degrees of entertainment, mother use more effort, to build brand links. Chenbi Yu said that as Taiwan's child born too small, the brand must have the first time to interact with consumers in order to grab the parenting market pie. Therefore, Enphants, in addition to the existing children's families, even pregnant mothers are the target consumers. "And other child born too late, first to obtain the trust of parents, the cumulative brand trust, the future sales of products of great help." 陈碧玉 said. Enphants "darling club" is the best example, they use different marketing tactics for each stage, mercatopoli an early build relationships between consumers and brands. Mom just with manual check-darling club can join free, get immediately the value of more than NT $ 500 initiation ceremony. After Enphants will continue to provide prenatal and postnatal counseling, parenting Games with exclusive hold birthday parties, to maintain the relationship between the customer. Long-term members work, so that they have more than 300,000 the number of members. Most importantly, Enphants year turnover of NT $ 2.4 billion, 55% came from these members. The impact of the declining birthrate in the social structure may be a crisis, but the market for offensive paternity marketing people's eyes, but it is full of opportunities. Therefore, the current "brains" magazine, not only children's program in detail how to do marketing in Europe and America, and Japan which is full of creative parenting merchandise; addition, also interviewed experiential paternity Recreation Center "BabyBoss" with ultra- Popular parenting Goods buy Network "BabyHome", and from the well-known television producer, and children's show host's conversation, in-depth analysis of what marketing people that know-how to master the offensive piece of the market value of NT billions of paternity. lifetime membership Enphants not born in the child, on the first draw pregnant mother to a long-term membership, to build brand favorability, let Enphants year turnover of NT $ 2.4 billion, 55% came from These members. mercatopoli Source: Enphants seize the child with a toy heart Speaking of selling toys, McDonald's do not lose Toys R Us. The McDonald's homemade toy somatosensory entertainment "McDigi" handheld game consoles, not only highly entertaining, but also with educational mercatopoli function. Source: McDonald's
2014 Baidu